ManyMeet Journal

Notes From an AI-Written Webinar

2026-05-21T00:00:00.000Z

Just today I sat through a marketing webinar with multiple sections. Free, 60 minutes, a topic and product I actually wanted to learn about. Fifteen minutes in, I noticed something:

Probably every section was AI-generated. The intros. The "personal stories" from the speakers. The case-study transitions. The product demo. I can see it by now (the same way I can see that I had AI help me polish the final version of this post). The pacing, the structure, the wording, the predictable beats — all GPT-shaped.

The event was well-made and the speakers themselves were real. But what they were doing was largely reading. They were teleprompter operators pretending to be presenters. And they weren't even hiding it that well.

I kept watching, because I wanted to see how it landed. It landed okay. People were in the chat, asking questions, buying the upsell at the end. The webinar worked – for me as well.

But the realization sat there: if AI wrote everything that mattered — the structure, the stories, the call-to-actions — then what were the speakers actually for?

The first wrong conclusion

The next step writes itself. If AI generates the content, why do you need a human to deliver it? Replace the speaker with a generated avatar. Now the avatar can do something the human can't: answer questions in real time. Tweak the pitch for each attendee. Run twenty webinars in parallel. Never get tired. Never charge $5,000 a day.

The technology is already adjacent. Synthesia. HeyGen. Tavus. Evergreen platforms with chatbot Q&A grafted on. The pieces exist. Within two years, everyone will be running their own digital twin webinars. Right?

That was my conclusion for about a day.

It is wrong.

What webinars are actually for

The flawed assumption is that webinars deliver information. They don't, not really. If information were the point, no one would attend live. People would read the PDF. Watch the recording at 2x. Skim a blog post.

People attend live webinars for reasons that have nothing to do with information:

Parasocial trust. They want to see that this person — the actual human — is real enough to buy from. The trust transfer requires a perceived human on the other end.
Social proof in the room. They watch the chat scroll. They see 800 other people. The cohort is part of the conversion mechanism.
Scarcity pressure. "Offer expires when this call ends" only works because there is a perceived live human making a real offer that closes at a real time.
The unscripted moment. The one moment where the speaker says something off-script — answers a question with actual experience, admits a failure, makes a joke that lands — is worth more than the rest of the hour combined. That's the moment people remember. That's the moment that converts.

An avatar can do none of these things. The moment an attendee figures out it isn't a real human — and they will — the entire trust transfer collapses. The "buy now" button starts to look like a pop-up ad, because that's effectively what it is.

The corporate webinar segment — feature launches, software demos, internal training — may well go avatar. Those events are already pretending to be human. Switching to an actual avatar is just more honest. But that is not where the money in webinars lives. The money is with coaches, consultants, experts, and B2B operators running high-ticket pitches. Those people are selling themselves. The avatar version cannot.

What does get eaten

So the human survives. But almost everything around the human does not.

The script-writing? AI eats this. Including the personal anecdotes, if the operator is shameless enough to outsource those.
The slide design? AI eats this.
The follow-up email sequences? AI already eats this.
The lead qualification? Eaten.
Transcript handling, highlight clipping, social cuts, FAQ writing, recap pages? Eaten.
Even the delivery of the script, in the corporate segment? Eaten.

The webinar of 2028 is, mechanically, a real human showing up for an hour with everything around that hour fully automated. Prep, audience warm-up, registration ops, no-show chasing, follow-up sequences, lead scoring, CRM sync, qualified-lead routing — none of it touched by the host.

That is not a sci-fi prediction. That is a roadmap.

The expensive human problem

Here is the part most product people miss.

If the human is the only irreplaceable piece, the human becomes more valuable. But also: more expensive, in the only currency that matters — finite attention. A coach can do four live webinars a month, maybe six. Each one is worth a lot. Each one is also a hard ceiling on the business.

This creates a specific kind of tool category. Not "tools that replace the human." Not even "tools that help the human work faster." Tools that maximize the value of every live appearance.

The metric isn't engagement, or attendance, or even conversion in isolation. The metric is: how much pipeline does one hour of this person's live time produce? And how do you raise that number without asking them to be live more often?

You raise it from both sides.

Before the live moment: the audience shows up warmer. They've already seen the offer. They know the host's positioning. They've self-qualified through the registration flow. The host walks into a room of 200 people who are 80% ready to buy.

After the live moment: the host walks away and nothing important is lost. Every attendee gets the recording with synced transcript. Every no-show gets a contextual follow-up that references what they missed. Every signal — duration, return-attendance, engagement — flows into the CRM. Qualified leads are flagged for direct outreach. The rest enter the long-tail nurture sequence.

The host's hour is now bracketed by infrastructure that did all the work, while the host did the only thing only they could do: be present, be real, and close.

Where ManyMeet sits in this

This is the bet I am making with ManyMeet.

Not "build another corporate webinar platform." There are enough of those, and they are built for broadcast — exactly the segment that loses to avatars first.

Not "build an AI presenter." That is a race I have no interest in winning.

The bet is: build the layer that makes a human-delivered Zoom webinar produce several times more pipeline per appearance, by automating everything that wraps around the live hour. Registration. Reminders that actually work. Recording playback with synced transcript. Funnel and retention analytics that show which signals predict revenue. Brevo sync with event-driven follow-up. An MCP server so AI assistants can act directly on the data. Every feature judged by one question: does this raise the value of the host's one live hour?

The hosts I am building for — coaches, consultants, B2B operators running webinars on regular Zoom Meetings — are the worst possible target for avatar replacement. Their entire business is trust transfer. Their entire revenue model rests on a buyer thinking "I can trust this human with my money." The more AI floods everything else, the rarer and more valuable that trust becomes.

The corporate webinar platforms can keep optimizing for scale. The avatar startups can keep raising rounds. The coaches who use ManyMeet will keep showing up live, and they will keep closing more from each appearance than they did the month before.

That is what survival of the webinar looks like. The format does not die. The format around the format does.

If you want to see what "everything around the live hour" looks like as actual data: here is an anonymized, real sample report I generated for a partner's webinar series — funnel, retention, lead-time, and the one reminder email that decides 84% vs. 13% attendance.

Now back to optimizing a live client's ManyMeet-based webinar funnel.

ManyMeet Is on the Zoom App Marketplace

2026-04-21T00:00:00.000Z

This morning the email arrived: "Your App is Approved and Published to the Zoom App Marketplace."

This is not just a badge. Two practical things change.

One-click connect

New users can now install ManyMeet from inside Zoom itself, the way they install any other vetted Zoom app. No copying API keys. No reading the docs to figure out how to wire it together. Click, authorize, done.

That sounds trivial. It is not. The integration step was where people stalled. They would land on the site, like the pitch, then quietly give up at the "now connect your Zoom account" page. That stall is now gone.

The trust shortcut

When you connect a third-party tool to your Zoom account, you are handing over real data — webinar recordings, attendee lists, sometimes contact information. "Available on the Zoom App Marketplace" is a real signal that the app has been reviewed for security and compliance posture by Zoom itself.

That review is not nothing. It took weeks of back-and-forth on scopes, data handling, deletion flows, and edge cases. The end result is that a new user does not have to take my word for any of it.

What does not change

The product. Same ManyMeet, same focus: the coaches and operators who run lead-generation webinars on regular Zoom Meetings. Same opinion that the format around the format is broken, and that the human in the room is the only piece worth protecting.

If you were waiting to try it, the install path is now also available on the Marketplace listing.

ManyMeet Is Live

2026-03-18T00:00:00.000Z

Three months ago I wrote a frustrated note about why I was building a small bridge between Brevo and Zoom Meetings — to stop paying €80/month for "webinar software" that turned every simple setup into a Zapier nightmare. That backstory is here.

What started as a thin layer grew into something larger. Same idea, more developed: regular Zoom Meetings, all email logic in Brevo — but now with attendance analytics, retention curves, a recording player with synced transcript, and an MCP server so AI assistants can act on the data directly.

Today it goes live as ManyMeet.

What it does

Turns a regular Zoom Meeting into a measurable webinar — registration, reminders, attendance tracking, retention curves, funnel analysis.
Syncs cleanly to Brevo with event-driven follow-up: who attended, who didn't, who watched the recording afterward.
Lets you re-watch a session with a transcript that scrolls along with the video — and lets your attendees do the same.
Exposes the data to AI assistants via an MCP server — so Claude, ChatGPT, or your own agents can query your webinar funnel and draft the follow-up email for you.

Who it's for

Coaches, consultants, and B2B operators who run webinars to generate pipeline. People who already know their content works live, and want to understand why some sessions convert and others don't. People who do not want to be locked into another corporate broadcast platform.

It is not for 5,000-seat broadcasts. There are excellent tools for that. ManyMeet is not one of them, and is not trying to be.

If you run webinars on Zoom Meetings and you don't know your funnel numbers, have a look at the free analysis — or just create an account and see what your last few sessions actually did.

Why Does Simple Webinar Software Cost €80/Month?

2025-12-29T00:00:00.000Z

This is how things really got started — written in December 2025, before the product had a name, before there was a website. I am posting it here, almost unchanged, because it is the honest origin story and the frustration that drove it has not gone away.

I didn't want to build a product.

I just wanted to run a series of simple webinars for my business partner.

Zoom meeting. Email confirmations. A few reminders. Follow-ups after.

That's it.

I already had Brevo. I use it because it's good, affordable, and integrates well with other tools. I already had Zoom. We've been running large, yet bare-bones Zoom meetings for years. People understand Zoom. It works.

This wasn't some exotic setup.

It sounded trivial. It wasn't.

What I didn't want

What I didn't want was yet another "webinar platform" or funnel monster. I also really wanted to kick out Calendly. It's expensive for what it does, and for a webinar inside a marketing funnel it's actively harmful. The moment you send people to a big calendar UI with time slots, half of them are gone.

For a webinar, people shouldn't choose. They should register.

And the marketing emails, all of them, should be in ONE place. Not some in Calendly, some in Zoom, some in Zapier, just the rest in Brevo. That is a nightmare — and in Europe actually illegal — how do you opt people out from Zapier?

So in my head, the minimum stack was obvious: Brevo for all email logic, Zoom Meetings for the live session. Meetings are sufficient for this format, much cheaper than the broadcast tier, and we actually like that we can see participants.

I was even still on the Brevo free plan at the time. There was nothing about this that shouldn't work.

What actually happened when I tried to wire it together

It turned into a waste of time.

Calendly — which, once desperate enough, I would have been willing to add back — creates new Zoom meetings when you don't want it to. Zapier fires, but loses context. And let me not get started on the generic error Zapier would keep showing for the Calendly connection. Brevo can react to events — but then can't remember which webinar someone registered for. Event data exists — but you can't use it later. Zoom requires a last name. Calendly wants both names together or separate — but not all of them. Lists explode. Automations multiply. Timezone handling is… optimistic at best.

At some point I realized something uncomfortable:

Yes, I can make this work. But only if I accept complexity, fragility, and extra cost.

Often all three.

And I am honestly sick of it: paying 15 € here, 19 € there, forever — for the tiniest tools — just so one specific thing works. The moment you need one additional feature, the price multiplies. And in the end there is still one thing that this tool can't do, so you are supposed to connect yet another one.

And worse: even the "working" setups are weaker than they should be.

No clean per-webinar logic. No sane way to handle attendance vs. no-shows. No reliable reminder chain without hacks. No single place where the truth actually lives.

The missing piece

The irony: I wasn't missing tools. I already had them.

What was missing was a thin, boring layer in between — something that understands webinars as a workflow, not as a side effect of calendars, lists, or generic automations.

After losing days just to prove to myself that this wouldn't get clean, I stopped trying to bend the tools.

I built the missing layer instead.

Not a new marketing system. Not a new webinar platform. No new UI to learn.

Just a small bridge between Brevo and Zoom that keeps all email logic in Brevo, works with Zoom Meetings (cheap, familiar, sufficient), handles timezones correctly, supports real reminder logic, works with events and lists, avoids brittle Zapier chains, and doesn't force Calendly into a funnel where it doesn't belong.

The result is almost boring.

And that is the point.

It is simpler than most pieced-together setups — and more powerful than many "all-in-one" webinar tools.

I lost days proving to myself that this wouldn't get clean. Then I spent a week building something that finally does.

If you've ever thought…

"Why do I need three more tools just to send webinar reminders?"
"Why does Brevo know that something happened, but not which webinar?"
"Why does every small feature add another monthly subscription?"
"Why do webinar tools cost €80+ when all I want is a Zoom meeting?"
"Why are my emails suddenly scattered across five systems?"

…then you and I started in the same place.

P.S.

Below is an excerpt of the email history from trying to make the prior setup work.

Between Zoom, Zapier, Brevo & Co., there is unfortunately no clean way to test most integrations other than actually running them.

Three months after writing this, the "thin layer" had turned into something with a name, a real product, and a Zoom Marketplace listing. The frustration above is exactly the frustration ManyMeet is built to remove. Read the launch post →